The Comparative Market Analysis

Pricing a home is a craft. I prepare a thorough analysis that examines:

• Recent sales of comparable properties in your neighbourhood
• Currently listed properties — your direct competition
• Expired listings — homes that did not sell, and what went wrong
• Market trends and average days on market
• Your home's unique features, upgrades, condition, and location

The goal is to arrive at a price that creates buyer interest while maximizing your return. I do not guess. I use data.

Pricing Strategies

There are several approaches and the right one depends on your goals and market conditions:

• Market value pricing: Listing at fair market value based on comparable sales. Reliable, data-driven, and the approach I use most often.
• Strategic underpricing: Listing slightly below market value to generate competition and multiple offers. This works in strong markets but needs to be executed carefully.
• Aspirational pricing: Listing above market value to test demand. This can work for truly unique properties, but in most cases it leads to longer days on market and eventual price reductions.

I will recommend a strategy based on your property, your neighbourhood, and what the data is telling us right now.

What Drives Value in Vancouver

Buyers in this market are paying close attention to:

• Transit proximity — homes near SkyTrain stations consistently outperform
• School catchments — top-rated schools directly impact demand
• Lot size and zoning — development potential adds significant value
• Condition and updates — modern kitchens, bathrooms, and systems command premiums
• Views — mountain, water, or city views are always in demand
• Upcoming developments — the Oakridge Park redevelopment is raising values across surrounding neighbourhoods

I will walk through what specifically drives value for your property and how we can position it effectively.